My passion for fashion

“I created Allez Chic because I wanted clothing that I couldn’t find on the high street. Now I get immense satisfaction from helping people to achieve a confidence that only comes with wearing great clothing that perfectly suits their style and personality”

Allez Chic opened at Castle Rising in February 2015 having outgrown start-up premises at East Rudham where Cheryl began to build her reputation for boutique ladies clothing. After a successful hairdressing career, Cheryl wanted to follow her other passion – fashion. A natural progression!

At Allez Chic you will find smart clothing that women can wear for every occasion. Alongside a good selection of high quality ladies wear from brands not found on the high street, we have a stylish range of costume jewellery, bags, accessories and shoes to complement your outfits.


From extra small to extra large sizes, we love to help our customers find clothes which fit and feel fabulous to wear. From well-cut jeans which flatter every body shape to smart, casual weekend wear, stylish dresses, separates and outfits for special occasions, come and discover something special for your wardrobe.


Along with our passion for fashion, we take pride in providing outstanding customer service and a personal touch in helping you to find the perfect outfit for your needs. Our collections are regularly updated with new items and additions, and our customers tell us that they love discovering something new whenever they pop in.


Conveniently located in the pretty village of Castle Rising, a short drive from King’s Lynn, Sandringham and North Norfolk’s coastal villages, with plenty of free parking, treat yourself to a morning or afternoon shopping in our relaxed, friendly boutique. Our team looks forward to welcoming you!


All about Cheryl Daubney

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