This season's collections

A preview of what’s in-store

Chic and affordable fashion for all ages

Independent, stylish brands not on the high street

Meet your personal shopping experts

Brenda, Cheryl & Becky

– My passion for fashion –


“I created Allez Chic because I wanted clothing that I couldn’t find on the high street. Now I get immense satisfaction from helping people to achieve a confidence that only comes with wearing great clothing that perfectly suits their style and personality”


Allez Chic opened at Castle Rising in February 2015 having outgrown start-up premises at East Rudham where Cheryl began to build her reputation for boutique ladies clothing. After a successful hairdressing career, Cheryl wanted to follow her other passion – fashion. A natural progression!


Meet the owner, Cheryl

All about Cheryl Daubney

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