– My passion for fashion –

“I created Allez Chic because I wanted clothing that I couldn’t find on the high street. Now I get immense satisfaction from helping people to achieve a confidence that only comes with wearing great clothing that perfectly suits their style and personality”

Allez Chic opened at Castle Rising in February 2015 having outgrown start-up premises at East Rudham where Cheryl began to build her reputation for boutique ladies clothing. After a successful hairdressing career, Cheryl wanted to follow her other passion – fashion. A natural progression!

Meet the owner, Cheryl