Beautiful Ladieswear with its own personality that you won't find on the high street.

Ladies clothes shopping couldn't be easier than at Castle Rising

Not only does your visit to Allez Chic offer you a relaxed environment to experiment with finding a new look, you may wish to enjoy some of the other delights in this beautiful village.

Ample free parking allows you access to Unique Tea Rooms for that traditional cream tea, perhaps a pub lunch at The Black Horse or book for a treatment at Contours beauty salon or a hairdo with Bella Bea. Not forgetting the Norman Castle and the pretty Medieval Church.


New Christmas and New Year Opening Times

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Why our clients love us testimonial by Denise Mckenna

Why our clients love us…

“I started buying clothes from Allez Chic in early 2016, I would just like to let you know how happy I am with the excellent range of clothes and accessories. You have some of the most amazing and unique things at fantastic prices. Love, love, love!” Denise Mckenna
Why our clients love us testimonial by Sue Griffin

Why our clients love us…

“It is always a pleasure to visit the bright and airy boutique, Allez Chic, with the wide range of attractive clothes and accessories that Cheryl manages to source for all seasons of the year. Her collection of smart, colourful and reasonably priced items provides a refreshing and welcome alternative to the larger high street retailers. Allez Chic is also popular with my two daughters and each time the younger one in Australia visits us she can’t wait to see the latest things that Cheryl has in store - and I am only too happy to accompany her to find out!” Sue Griffin
Why our clients love us testimonial by Jemima

Why our clients love us…

“Cheryl's collection is so clever in that it is effortlessly beautiful, comfortable, adaptable, high quality, and did I mention, comfortable! Comfy and class don't necessarily go hand in hand; Cheryl's collection is exactly that, making it easy for us to build our next look. Not only are her choices easy to wear but they will make you feel so good, I'm confident it will inspire you to expand your look further and increase your fun and confidence in fashion. Clothes can only take you so far, but if you feel great you'll make the clothes look even better, making your overall look unique and flawless. So what a fantastic magic and invitation Cheryl has presented for the whole community. Let's have some fun girls! I've had a wonderful time modelling for Allez Chic so you might see me around. I hope so because I want to do it again! Thanks Cheryl!” Jemima

My passion for clothing

“I started Allez Chic because I wanted clothing that I couldn’t find on the High Street. Now I get immense satisfaction helping people achieve a confidence that only comes with wearing great clothing, appropriate for their needs.”

Cheryl Daubney

Allez Chic's Owner Profile - Cheryl Daubney

About Us

Allez Chic opened at Castle Rising in February 2015 having outgrown start-up premises at East Rudham where Cheryl began to build her reputation for boutique ladies clothing. After a successful hairdressing career, Cheryl wanted to follow her other passion – FASHION! A natural progression!

The emphasis at Allez Chic is predominantly smart clothing that women can wear at all times. However, driven by client request we are increasing our ladies wear collection to include wedding guest and cocktail wear, accompanied by a varied range of costume jewellery, bags and accessories to complement the outfits.

From extra small sizes to extra large. From jeans to faux fur. From dresses to sweaters or ponchos to beach bags. Classic or quirky but always quality and always on trend.

Brand Shopping in Norfolk

Charity Fashion Show

Each season we love to do a charity fashion show. This image was taken at Stradsett Hall, for an event for the Norfolk Hospice, Tapping House. A great way to raise funds and showcase our collections.

Shop for you at Allez Chic

Pop in and say hello

The Old School House, Castle Rising, King’s Lynn PE31 6AG

Opening Times:
Monday – Saturday 10am – 4:30pm
Sunday – Closed

Meet your personal shopping experts

Brenda, Cheryl & Becky

Ask Cheryl a question

How to find us

Allez Chic, The Old School House, Castle Rising, King's Lynn, PE31 6AG
01553 631915