Beautiful Ladieswear with it's own personality
that you won't find on the high street.

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Ladies clothes shopping couldn't be easier than at Castle Rising

Not only does your visit to Allez Chic offer you a relaxed environment to experiment with finding a new look, you may wish to enjoy some of the other delights in this beautiful village.

Ample free parking allows you access to Unique Tea Rooms for that traditional cream tea, perhaps a pub lunch at The Black Horse or book for a treatment at Contours beauty salon or a hairdo with Bella Bea. Not forgetting the Norman Castle and the pretty Medieval Church.

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New Summer footwear

“I started buying clothes from Allez Chic in early 2016, I would just like to let you know how happy I am with the excellent range of clothes and accessories. You have some of the most amazing and unique things at fantastic prices. Love, love, love!” Denise Mckenna

“It is always a pleasure to visit the bright and airy boutique, Allez Chic, with the wide range of attractive clothes and accessories that Cheryl manages to source for all seasons of the year. Her collection of smart, colourful and reasonably priced items provides a refreshing and welcome alternative to the larger high street retailers. Allez Chic is also popular with my two daughters and each time the younger one in Australia visits us she can’t wait to see the latest things that Cheryl has in store - and I am only too happy to accompany her to find out!” Sue Griffin

“Cheryl's collection is so clever in that it is effortlessly beautiful, comfortable, adaptable, high quality, and did I mention, comfortable! Comfy and class don't necessarily go hand in hand; Cheryl's collection is exactly that, making it easy for us to build our next look. Not only are her choices easy to wear but they will make you feel so good, I'm confident it will inspire you to expand your look further and increase your fun and confidence in fashion. Clothes can only take you so far, but if you feel great you'll make the clothes look even better, making your overall look unique and flawless. So what a fantastic magic and invitation Cheryl has presented for the whole community. Let's have some fun girls! I've had a wonderful time modelling for Allez Chic so you might see me around. I hope so because I want to do it again! Thanks Cheryl!” Jemima

“I started Allez Chic because I wanted clothing that I couldn’t ﬁnd on the High Street. Now I get immense satisfaction helping people achieve a conﬁdence that only comes with wearing great clothing, appropriate for their needs.”

Cheryl Daubney

About Us

Allez Chic opened at Castle Rising in February 2015 having outgrown start-up premises at East Rudham where Cheryl began to build her reputation for boutique ladies clothing. After a successful hairdressing career, Cheryl wanted to follow her other passion – FASHION! A natural progression!

The emphasis at Allez Chic is predominantly smart clothing that women can wear at all times. However, driven by client request we are increasing our ladies wear collection to include wedding guest and cocktail wear, accompanied by a varied range of costume jewellery, bags and accessories to complement the outﬁts.

From extra small sizes to extra large. From jeans to faux fur. From dresses to sweaters or ponchos to beach bags. Classic or quirky but always quality and always on trend.